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Content Marketing Specialist

As a Content Marketing Specialist, you will create engaging content across the buyer’s journey that supports awareness activities and demand generation campaigns.  To do this effectively, you will need to collaborate with key internal stakeholders and subject matter experts to understand their specific goals and objectives. Content may take the form of eBooks, blog posts, infographics, whitepapers, case studies, video scripts, surveys, web content, emails, social copy, and more.

You will be based in the PTC Portland, ME office and be part of Growth Marketing, one of the fastest growing groups within PTC.  The Content Marketing Team creates content to support the Augmented Reality (AR) and Internet of Things (IoT) product lines.

Your Day-To-Day

You will support Kepware and ThingWorx marketing efforts and work closely with other members of the Content Team, Product Marketing and Demand Generation to ensure the content you create is closely aligned with business goals and priorities.

Skills and knowledge

As a Content Marketing Specialist, it is essential that you are an effective communicator and collaborator. You need to be able make complex ideas easy to understand through the content you create.  To be effective in this role, you will need strong:

  • Writing skills: You will focus on creating messaging (emails, ad copy, newsletter copy, tradeshow messaging, web copy, etc) and original content (asset examples listed above) to support business goals.
  • Project and Time Management skills: There will be lots of competing priorities and you will need to manage your time effectively to produce high-quality content on time and on budget.
  • Attention to Detail: You will ensure that all content (produced internally and externally) is on-brand and consistent in terms of style, quality, and tone of voice.
  • Technical/Manufacturing Acumen: PTC markets complex technical solutions to help solve problems within the industrial enterprise. To be successful in this role, you will need to be curious and enthusiastic about PTC technology and understand the personas we approach. 

Basic Qualifications

  • Bachelor’s degree in English, Journalism, Public Relations or Communications
  • 3-5 years of experience in a content marketing or communications role
  • Experience creating compelling messages for different target personas/marketsProficiency in Microsoft Office, OneDrive, Asana project management tool a plus
Kepware Partner Marketing Manager

As a Kepware Partner Marketing Manager, you will develop the partner marketing program strategy and manage the day to day execution of all marketing initiatives for the Kepware Partner ecosystem. You will work with an extended, global team to create growth strategies and drive partner-led marketing plans to grow partner pipeline. We are looking to hire, onboard, develop, and grow the best and brightest talent at PTC. You will be part of making that happen.

You will be based in Portland, ME and be part of Global Partner Marketing, one of the fastest growing groups within PTC. The Global Partner Marketing team, headquartered in Needham, MA and based around the world, works closely with cross-functional teams; consisting of sales, corporate marketing, events, operations, and social teams – within PTC, Kepware and Partners.

Your Day-To-Day

You will work with Kepware Regional Sales Directors and Partners to create annual partner marketing plans. We look to you to work directly with our top partners to enable them, execute the marketing plans, develop and maintain collateral specific to partners, update Kepware partner pages, and manage market development funds. Your ability to report on partner marketing results will drive growth into the future.

Skills and knowledge

  • Ability to achieve your partner marketing goals working across multi-functional organizations (sales, marketing, product management), at both PTC and with Kepware partners. Also, it’s important to be able to communicate effectively with all levels of the organizations, including executives, marketing and sales stakeholders.
  • Broad strategic marketing skill set that enables you to understand, add value to, develop and “sell” creative marketing strategies.
  • Experience in creating partner marketing plans, overseeing the execution of partner-led marketing activities and tracking and reporting ROI.